Pricing Your Used RV Correctly for a Fast Sale and Writing a Used RV Classified Ad
If you want to sell your RV fast, make sure it's priced correctly for sale and that your RV ad describes all of the features of your RV. First, the (relatively) easy part - writing your used rv ad.
Your rv ad should contain all of the information that prospective buyers would want to know - features, mileage, options, etc. To make sure that you've included everything, read your rv ad description and ask yourself whether there is any additional information that you would want to know. Better yet, ask a spouse or friend to do the same.
Don't make prospective buyers have to contact you to find out the important details of your recreational vehicle. In many cases, they won't contact you, but will instead move on to the next classified rv listing that has all of the important details listed.
Next, make sure your used RV is priced competitively for sale. "Priced Competitively" means that it's priced in the same range as other models with similar features that are also being sold by individuals.
Be careful not to look only at RVs that are being sold by rv dealers. RV dealers may be able to charge a premium based upon non-monetary considerations - the many models from which to choose, their perceived expertise, "servicing after the sale" to take care of any problems, and financing rates lower than banks are willing to provide. When pricing is done by owners, there is a natural tendency on the part of owners (of RVs, houses, cars - just about everything) to feel that what they own is “better”, "more superior to", or "in better shape" than other similar products, and therefore, should be priced higher.
Try to avoid making this mistake by not allowing your subjective good feelings about how much you like your rv to interfere with your pricing decision. Prospective purchasers won't have and won't pay for your subjective good feelings.
If, however, your RV has significant options and upgrades than standard models, it's certainly appropriate to charge more, but be careful as to how much more you charge for these options. For example, if you paid $3,000 for a plasma TV, than your RV should be more expensive than a similar RV that doesn't have a plasma TV.
But should it be worth $3,000 more? Probably not, especially if a comparative plasma TV now only costs $2,000. Thus the actual cost of the option is should probably not be used to determine exactly how much more the RV should sell for, but only used as a general guide. For determining the "real" value of the option, the best way is to ask yourself (or another RV owner) how much more (if any) that you (or they) would be willing to pay for the plasma TV (or other option). In many cases the option might be nice to have, but a prospective purchaser may not want to pay much for it.
In any event, the only way to realize the value of an option is to make sure that it is listed and accurately described in your RV listing. If the options are not described, than prospective purchasers are likely to view your RV as being overpriced.
Also consider that some "upgrades" are not really upgrades at all. For instance if you converted the inside of your RV into the ultimate poker house on wheels, while you may be the envy of your poker-playing friends, the market of interested buyers for your RV may be significantly reduced. The several thousand dollars that you paid for this renovation may actually decrease the value of your RV.
One last word on pricing - don't overprice with the expectation that you can always reduce your price later. While a price reduction can always be made, over-pricing tends to deter otherwise-interested buyers from contacting the seller. It also tends to delay the sale of the RV.
ARTICLE TIPS -
1. Carefully list everything about your RV that a prospective owner would want to know.
2. List all options and upgrades that you think are valuable, and use a market price to determine their worth.
3. Look at what individuals are charging for similar RV's.
4. DON'T OVERPRICE.
Good Luck on the Sale of Your RV!
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